When someone asks an AI engine what to buy or who to call, it doesn’t return ten links. It returns an answer — three or four names, stated with confidence. If yours isn’t one of them, you didn’t lose the click. You were never in the running, and nothing in your analytics will tell you.
Book a 15-minute call →The industry is selling this under a stack of new names — generative engine optimisation, GEO, LLMO, AI SEO. I call it AI visibility, because that’s what it is: whether the AI engines — ChatGPT, Gemini, Perplexity, Google’s AI Overviews — can see your business, and whether they name it when it matters.
Here’s the part the acronym sellers skip: most of what moves it is search done properly. AI engines recommend businesses they can read, understand and verify — fast pages, clear structure, real answers, schema that states what you do, and mentions on sites that already carry authority. That’s been the job for twenty years. What’s new is where the answer comes from: engines now synthesise a recommendation instead of listing links, and they lean heavily on how plainly a page states what a business does, for whom, at what standard.
The businesses AI engines recommend are the ones that made themselves easy to recommend.
So I’ll tell you what I tell clients: anyone selling GEO as a separate monthly product, detached from the rest of your search work, is selling you the same work twice. It’s an output of doing SEO properly — which is how I build it.
Most owners have never asked an AI engine about their own market. So that’s where I start: I put the questions your customers actually ask — what to buy, who to call, who to trust — to the AI engines, and show you exactly what comes back. Which businesses get named. Whether you’re one of them. Who’s taken the position you think is yours.
It’s part of the same free audit as everything else — your website, your Google Ads, your tracking, and what the AI engines say about you. No dashboard, no report. You get the answer, and what it would take to change it.
Book a 15-minute call →Every site I build ships with it by default — clean HTML, fast pages, schema markup that states what the business is, what it offers and what others say about it. Not an upgrade. The build standard.
AI engines quote pages that state facts plainly: what it costs, how long it takes, what’s included, what can go wrong. Content written to be the answer, not to fill a keyword quota.
Engines weigh where you’re mentioned. A handful of real mentions on sites that matter beats a hundred directory listings — the same discipline that built rankings before AI existed, applied to a new judge.
AI answers move. My monthly client reports already include what ChatGPT recommends for each client’s core searches — so a gained or lost position is something you hear about from me, not something you notice in your enquiries.
Not as a marketing angle — as the way the work gets done. Research, analysis, build work, reporting: AI runs through most of my week, so I know what it’s genuinely good at and where it confidently makes things up. Both matter when your visibility depends on it.
The same goes inside Google Ads, where AI now makes most of the decisions — Smart Bidding, Performance Max, AI Max. I work with those systems daily, including the parts Google’s marketing doesn’t mention. Knowing how the engines behave from the inside is half of knowing how to show up well in them.
Ask ChatGPT who repairs a Maytag fridge in London and my client’s site is the first recommendation, phone number and all. Ask about an Amana fridge and their sister site is first again, with the main company site listed alongside. Two of the four names in the answer belong to one client.
Ask for a burglar-alarm and CCTV installer in Bishop’s Stortford and ChatGPT puts Innov8 Security in its shortlist every month I’ve checked — first in some runs — citing the accreditation listing the rebuilt site earned. The same site ranks #1 organically and holds a Google knowledge panel. One build, visible to both kinds of engine.
Ask ChatGPT for a Google Ads consultant in Essex and I’m the first recommendation — it cites my own site and even quotes the free 15-minute audit. I’d be a strange choice to fix your AI visibility if the engines didn’t recommend me for mine.
Grown from launch to £35M in revenue across UK and US sites. Held #1 UK and #1 US for its core terms for years — and held #1 for six months after the brand was acquired, with no new content and no new links. That’s what earned authority does: it keeps answering.
Here’s the pattern in that list: every one of those sites is a site I built. The engines don’t care who’s biggest — they recommend what they can read, understand and verify. Build to that standard and the answer takes care of itself.
Ask ChatGPT the question your customers ask. If you’re in the answer, well done — now protect it. If you’re not, fifteen minutes with me is the fastest way to find out why. I review your site, your ads, your tracking and your AI position before we speak, and you keep the findings either way.
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