Google Partner since 2013. Twenty years inside Google Ads and SEO, working with UK business owners who'd rather see their spend pay back than disappear into a dashboard. From the days when SEO meant blog comments and AdWords meant cheap clicks, through to AI-driven Performance Max and automated bidding that decides what works without telling you why. The tools change. The thing that actually moves money never does — tracking, structure, profit per click.
Most agencies focus on spending your budget. I focus on protecting your margins.
Twenty years in search has shown me one thing: most ad accounts fail before a single ad runs. Broken GA4. Misfiring conversions. Junk traffic from a Shopify theme that wasn't built for speed. The bidding then chases signals that aren't real, and the budget goes nowhere.
So tracking comes first. Always. Get the picture honest, then the campaigns work. Then the scale follows. It's not a clever methodology. It's just the order most agencies skip.
Shopify development, Google Ads, feeds, and Merchant Center work for UK ecommerce brands. The £35M jewellery flagship started here. Pura Gems is the latest.
UK trades, security firms, sports surfaces — full local SEO subscriptions, Google Ads management, and website builds. Heat & Leak is the anchor case.
Fast HTML sites for owner-run service businesses. Hand-built, hosted on Cloudflare, ranked through the Local SEO subscription that maintains them.
Google Partner since 2013. 107 verified five-star reviews. 20+ years in search. The £35M anonymous jewellery flagship. Heat & Leak. Innov8 Security. Maze Living. GH Leathers. Lime Lace. The Dodo Pad. Baxter & Baxter. Premier Sport Surfaces. Trusted by Braintree District Council.
"David is incredibly reliable and consistent, which gives us a lot of confidence — especially during our critical sales period in the lead up to Christmas. The campaigns always run smoothly, the communication is clear, and David is constantly fine-tuning things to make sure we're getting the best possible performance."
— Kate Squier, Founder, Brew
"I have had a great experience with David managing my Google Ads account over the past three years. They're proactive, easy to work with, and deliver solid results. Highly recommend."
— Louise Saunders, Managing Director, Premier Sports Surfaces
"Excellent work. David knows his way around Google Ads, and works collaboratively where needed, to understand service-specific details to achieve the solid end objective. Will certainly continue working with David at this rate."
— Trevor O., Ashbourne, UK
Pura Gems — a custom Shopify ring builder, with Google Ads run on the same tracking-first method. The jewellery playbook that built the £35M brand, run again on Pura: same method, different brief. Alongside it, five Google Ads accounts and ten Local SEO campaigns under management.
A free Google Ads audit, or just a conversation — your call. One working day, direct to David. No sales script.
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