Websites

Fast HTML sites. Built to rank.

Sites built for UK service businesses that need to be found locally and look like they belong in 2026. Plus Shopify dev when ecommerce needs it.

Hand-built HTML. Loads fast on every device, stays up, secure by default. No themes, no plugin breakage, no monthly bloat. Three live examples below.

i.

Hand-built HTML

No WordPress themes, no page builders, no plugin updates that break things. Written line by line so it loads fast and stays fast.

ii.

Built to rank

Local SEO baked in from the first commit. Schema, page speed, on-page structure — the things that actually move the needle on Google.

iii.

One operator

The person you talk to is the person writing the code. No account managers, no junior handoffs, no agency layer.

Case 1 · Scale — the pattern, replicated

DCC London's fourth micro-site.

DCC London services every major American fridge brand in London — Maytag, Amana, and others. Each brand gets its own micro-site, each one ranking #1 organic and #1 Maps for its target queries. Same template, brand-specific content, full local SEO setup. The pattern's been running for years.

Maytag was the latest migration. The old site was a mobile wall of grey text — slow, generic, no clickable CTAs, design from another era. The new build: typographic hierarchy, click-to-call buttons sized for fingers, trust elements above the fold, the kind of clarity that converts.

Each site in the system runs on the same hosting setup, the same SEO baseline, the same lightweight HTML stack. Cheap to maintain, easy to replicate, and proven to rank — over and over.

Industry
London appliance repair
Stack
Hand-built HTML · Cloudflare
Timeline
3 weeks · migrated live
Status
Before
Maytag Fridge Repairs site before migration — mobile screenshot
After
Maytag Fridge Repairs site after migration — mobile screenshot
i.

Trust above the fold

Freephone, hours, and "real person answers" land before the user has to scroll.

ii.

Tap-to-call sized for thumbs

Two CTAs prioritised and stacked. Removed the wall of grey body copy.

iii.

Hierarchy that reads on a phone

Editorial serif headline, red accent on the location, scannable in two seconds.

Result #1 organic + #1 Maps for Maytag fridge repair London. Migrated with zero ranking loss.
Case 2 · Track — measurement, baked in

New trade, new brand.

The Leak Team is an established leak-detection business in Newcastle. When the owner — gas safe registered — expanded into boiler installation, service, and repair, he needed a new identity to cover both sides under one brand.

We built Heat & Leak: name, logo, website, and the measurement layer underneath — call tracking, form attribution, schema for local SEO. Launched ready to rank. The full Track. Fix. Scale. method applied to a service business growing into adjacent work.

Industry
North East heating & leak detection
Stack
Hand-built HTML · Cloudflare
Timeline
Launched May 2026 · live
Status
heatandleak.co.uk
Heat & Leak website — desktop homepage
Brand kit
#B22234
#122850
#545F6E
#FFD700
#F4F5F7
i.

Brand built from scratch

Name, logo, palette and voice — applied to the website with the van wrap design in flight.

ii.

Measurable from day one

Call tracking, form attribution, schema and analytics wired in before the first visitor arrived.

iii.

Compounding monthly

One new SEO page added every month on the Standard package — topical authority by accumulation.

Result Brand, site, and measurement layer — live in one engagement. Compounding via one SEO page per month.

Sites for three jobs.

Different sizes, same standards. Hand-built, fast, ranked.

i. Service business sites

Local service businesses.

Tradespeople, local service firms, owner-operators. Sites designed to rank locally, convert mobile traffic, and not need a webmaster on retainer. Heat & Leak, Innov8 Security, the DCC London micro-site network — all built on this pattern.

ii. Migrations

Migrations and rebuilds.

Existing site that's slow, old, or unranked? We migrate it onto fast hand-built HTML, with SEO continuity preserved, redirects mapped, content lifted and tightened. Like the Maytag rescue — but yours.

iii. Shopify dev

Shopify, when ecommerce needs it.

For existing ecommerce clients with custom Shopify needs — checkout edges, product customisations, theme work that goes beyond what plugins can do. We don't lead with this, but we do it well.

Pricing — on the page, not in your inbox.

Local sites at £995. Shopify scoped from £2k. Pick what fits.

Local Business Websites

£995 one-off

Hand-built HTML — no template bloat. Fast, secure, built to rank and convert. £995 one-off, or 3 × £332 with Klarna (interest-free). Hosting and maintenance is £49/mo as the required base: Cloudflare hosting, security and uptime monitoring, annual domain renewal, minor content updates.

See full local marketing services →

Ecommerce Websites

from £2,000 one-off

Shopify built properly — theme set up, product catalogue, collections, checkout flow, payment and shipping configured. On-page SEO and structured data baked in, GA4 with enhanced ecommerce wired, Google Merchant Centre feed ready. From £2,000 depending on catalogue size and customisation.

See full ecommerce services →

Local website builds pair with one of the three Local SEO packages — Standard £295/mo, Growth £495/mo, Pro £795/mo (featured). Google Ads pricing on the same page if you need both. See full SEO packages and pricing for the breakdown.

Ecommerce builds typically pair with custom-scoped ecommerce SEO and Google Shopping management — see the ecommerce page for more details.

See full SEO packages and pricing →

Local builds, local ranking.

Site builds tied to a specific patch — ranked locally, built for the traffic that pays.

Web design Essex

Web design in Essex — from Braintree.

Trusted by Braintree District Council. Hand-built HTML sites for service businesses across Colchester, Chelmsford, Southend, Braintree, and the rest of the county.

See web design in Essex →

Tell us about the build.

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