Google Ads · Braintree, Essex
Google Ads in Braintree, from a Google Partner down the road.
Most Braintree businesses that come to me are already running Google Ads, and the ads aren't paying back. Nine out of ten accounts I audit have broken tracking, so Google is optimising towards the wrong thing and nobody can tell which clicks became customers.
I fix that first. Then I rebuild the campaigns around the searches that turn into enquiries. I'm at The Plaza in Great Notley, so if you'd rather go through your account across a table, we can.
How the work runs
Track
GA4, tracking tags and conversions set up so calls, forms and sales are counted properly. Until you can trust the numbers, nothing built on them is worth much.
Fix
Campaigns rebuilt around what you actually sell and what actually makes money. Search first for most local businesses.
Scale
More budget where it pays back, and landing pages that convert the traffic. I build those too.
Proof
Premier Sport Surfaces, Essex
Cost per enquiry fell from £154 to £93 while monthly enquiries went from 13 to 33 (Jan–Aug 2026).
Home Build Doors
Cost per lead from £105 to £60 and monthly leads from 65 to 157 (Jan–Aug 2026).
Braintree Van Hire, Rayne Road
A new site with the Google Ads account and conversion goals set up before the first ad ran. Read the case study →
Areas covered
Braintree, Great Notley, Witham, Halstead, Coggeshall, Great Dunmow and the rest of north and mid Essex. I manage accounts UK-wide.
What it costs
Google Ads management runs £695 to £3,000+ a month, depending on ad spend and how much of the week the account takes. Setup is from £1,000 for service businesses and from £1,500 for ecommerce. New Google Ads accounts can qualify for £380 to £3,000 of promotional credit from Google. Fixed quote after the call. Pricing →
Questions
What's the difference between PPC and Google Ads?
PPC (pay per click) is the general term. Google Ads is the biggest PPC platform and the one most Braintree businesses need.
How much should a Braintree business spend on Google Ads?
I recommend around £1,500 a month to Google to start. It can be less for a tightly focused local campaign, and more in competitive trades.
How quickly will I see results?
Usually within the first month, once tracking is fixed and the campaigns are rebuilt. I recommend a 4–6 month test to let the bidding learn properly.
Is there a minimum term?
New Google Ads clients have a 3-month minimum, then rolling 30-day notice.
Can we meet in Braintree?
Yes, at The Plaza, Rutherford Park, Great Notley, by appointment.
Let’s find out what’s actually wrong.
Fifteen minutes on your ads, site or search visibility. No sales script, and you keep the findings either way.