SEO and PPC agency · both disciplines, one operator

SEO and PPC agency.
One operator, both engines.

Combined SEO and PPC services. Same brief, same data, one invoice.

We’re an SEO and PPC agency running both disciplines from one operator. Whether you’ve searched for an SEO and PPC agency, an SEO PPC agency, a PPC and SEO agency, a PPC SEO company, SEO and PPC services or PPC and SEO services — same firm. Most SEO and PPC companies do one well and the other badly. David started in SEO — head of SEO at a UK agency before founding ProfitableSites in 2013 — then switched to Ads-first by design. Combined SEO and PPC services, same methodology, same person across both channels.

Get a free Google Ads audit → 5-minute Loom walkthrough or 30-minute call. No sales script.
Why splitting SEO and PPC across two agencies hurts

Two agencies. Two invoices. Two strategies that contradict each other.

The SEO agency talks rankings. The PPC agency talks ROAS. Nobody talks margin per session. The keyword targeting paid is chasing has no relationship to the content SEO is building. Tracking lives in different dashboards because each agency set up their own.

When the same person runs both, the data picture is one picture. Paid funds the patience SEO needs. SEO compounds underneath while paid pays the bills. The jewellery flagship ranked #1 UK and #1 US for moissanite engagement ring terms — and ran 4.5× ROAS paid alongside. One operator, combined SEO and PPC management.

Whether you’re looking for an SEO and PPC agency, SEO and PPC services, or just an SEO PPC company who’ll bill once and answer once — the structure matters as much as the work.

The method

Track. Fix. Scale.

Same three steps every account. We do them in that order because everything else depends on it.

Track.

One GA4 setup. Both channels attributed properly. Search Console integrated. Shopify revenue reconciling against both channels. By end of Track, you can see what each channel is doing, where they overlap and where they don’t. The foundation any decent SEO and PPC management partner needs.

Fix.

Paid first because it shows revenue in a month — campaigns rebuilt around margin, not click volume. SEO technical and content work begins in parallel. Link building starts at month two or three. The combined SEO and PPC services pull together rather than working against each other.

Scale.

Three to five months in, paid is firing and SEO is taking root. Paid keeps the cash flow steady. SEO compounds underneath. CRO earns its place once both channels are sending qualified traffic worth converting harder. Pay per click and SEO together is the methodology — not a bolt-on.

The flagship work

From launch to £35M. UK first, then US.

An anonymous UK jewellery brand on Shopify. UK launch first, then a dedicated US site. Acquired and wound down.

Same operator, same methodology, two markets. Tracking solid, paid firing, SEO compounding underneath — hand-built authority links, low volume, high quality, replicated cleanly across both.

Ranked #1 UK and #1 US for moissanite engagement ring keywords. Up against Charles & Colvard, who hold the original moissanite patent.

£35M

Revenue generated

4.5×

ROAS, 4-year average

£6.8M

Ad spend, this account

#1

UK + US category position

Beyond the headline

20+ years in search. Clients since 2013.

Maze Living’s DTC site, scaled to £3M in year one. GH Leathers, Lime Lace (RV Astley), Baxter & Baxter, The Dodo Pad, Premier Sport Surfaces, Just Value Doors. Pura Gems, a custom Shopify ring builder.

107 × 5★

Verified reviews, since 2013

2013

Google Partner since

£2.5M+

Annual ad spend managed

10

Clients at a time, by design

How an engagement starts

Audit first. Decide after.

01

Free Google Ads audit

5-minute Loom walkthrough, or a 30-minute call. No sales script. You get the findings either way, paid or free.

02

Month one is Track

Measurement rebuilt before campaigns are touched. You sign off on the data picture before any spend decisions follow.

03

By month three you read it

Campaigns rebuilt on clean data. Month to month from here. No long retainer commitments.

Who this is for
Brands ready to fund both SEO and PPC disciplines properly, not split them across two agencies who don’t talk.

If you only want one channel, the right page is either /ecommerce-ppc-agency or /ecommerce-seo-agency. This page is for brands ready to run combined SEO and PPC services.

Common questions

Worth asking before the call.

What does an SEO and PPC agency do that two separate agencies don't?
One data picture, one strategy, one invoice. An SEO and PPC agency sees how paid keyword performance should inform organic content priorities, and how Search Console organic queries should inform paid keyword expansion. Two separate agencies see neither — they each see their own dashboard and nothing else.
Why ads-first if you started in SEO?
Because for most brands under £2M, SEO's twelve-month timeline kills the engagement before it pays back. Paid shows results in a month. Once revenue is moving, the SEO conversation gets earned. That order works. PPC and SEO together, paid leading, is 20+ years of pattern.
How much do combined SEO and PPC services cost?
Management typically runs £595 to £3,000+ a month, depending on ad spend and how much of the week the account takes. Fixed quote after the call.
Is SEO PPC management one job or two billed separately?
One. PPC SEO services here are one engagement, one fee, one operator. Other PPC SEO companies bill the two channels separately to justify a bigger total — we don't. SEO PPC agency pricing this way is cleaner for the client and removes the temptation to over-bill one channel to make the numbers work.
Can we just do SEO without PPC?
We'd push back. Paid funds the patience SEO needs. But yes — if your paid is already running well elsewhere or you have the runway, SEO-only is possible. See ecommerce SEO agency or local SEO agency for SEO-led engagements.
What about Meta or other paid channels in the SEO PPC mix?
No. Paid search, Google Shopping and SEO only. Meta is a different discipline and someone else does it better. SEO PPC services here mean Google paid + Google organic, not the full paid social stack.
How do you bill — one retainer or split SEO and PPC?
One. Pricing reflects both channels. Cheaper than two SEO and PPC companies running in parallel, and you get one operator who actually knows your account top to bottom.
Who actually does the SEO and PPC work?
David. One operator, direct line. Dev work for SEO is handled by a long-term partner David project-manages. No account managers, no agency layer between you and either discipline.
Is an SEO and PPC agency in London any different?
London pricing assumes a London team. We're Braintree-based and remote. The combined SEO and PPC services we offer aren't substantively different to what a London SEO and PPC agency offers — just structured around one operator instead of a team.

Free SEO and PPC audit.

Both channels reviewed in one conversation. Findings on tracking, paid, organic and how they should pull together.

Get a free Google Ads audit → Or email me directly →