Google Ads agency UK · PPC agency UK

Google Ads & PPC agency UK —
one operator, direct line.

PPC management and Google Ads management — without the agency layer.

We’re a UK Google Ads agency and PPC agency UK-wide, run directly by David Friend. Google Partner since 2013. 20+ years in search. £2.5M+ annual ad spend managed. Whether you’ve searched for a Google Ads agency, a pay per click agency, a managed PPC company, a Google AdWords agency, a PPC consultant, a Google PPC agency or a pay per click management partner — same firm, same operator. Most UK Google Ads agencies are pyramids — partner sells, account manager talks, junior runs the account. Here, the same person you spoke to in the PPC audit is the person buying the media.

Get a free Google Ads audit → 5-minute Loom walkthrough or 30-minute call. No sales script.
How most UK Google Ads agencies are structured

You bought the partner. You got the junior.

Most UK Google Ads agencies pitch the partner, hand you to an account manager, and have a junior or AI tool running the actual Google Ads account. The work and the conversation are two different jobs done by two different people. The handoffs lose context. The reporting is theatre because nobody on the call is the one buying the media.

David runs the account. Same person across Google Ads audit, media buying, monthly call. One operator, direct line, clients since 2013. Whether you’re looking for a Google Ads agency UK-wide, a PPC agency UK-wide, a Google Ads management company, a Google AdWords agency, a Google PPC management partner, a Google advertising company, a Google AdWords management services provider, or just a PPC company who’ll pick up the phone — that’s the structural difference.

Most accounts we audit have broken tracking. That’s where Google Ads management actually starts. Until you can trust the numbers, no PPC management UK firm is going to move them.

The method

Track. Fix. Scale.

Same three steps every account. We do them in that order because everything else depends on it.

Track.

GA4 reconfigured properly. GTM cleaned up. Enhanced conversions firing where they should. Shopify revenue and Google Ads revenue reconciling within a sensible margin.

By the end of this, the owner can read the dashboard and trust the numbers.

Fix.

Campaigns restructured around what actually makes you money — not the products with the most clicks. Shopping and Performance Max feeds rebuilt around margin. Search rebuilt around buying intent.

Where tracking was already solid and bidding is mature, we optimise instead of resetting. Rare, but it happens.

Scale.

Three to five months in, patterns become visible enough to act on. Paid scales where the margin sits. CRO earns its place — checkout, product pages, navigation.

The SEO conversation starts around the same time. By then it’s funded by revenue and there’s a real case for it.

The flagship work

From launch to £35M. UK first, then US.

An anonymous UK jewellery brand on Shopify. UK launch first, then a dedicated US site. Acquired and wound down.

Same operator, same methodology, two markets. Tracking solid, paid firing, SEO compounding underneath — hand-built authority links, low volume, high quality, replicated cleanly across both.

Ranked #1 UK and #1 US for moissanite engagement ring keywords. Up against Charles & Colvard, who hold the original moissanite patent.

£35M

Revenue generated

4.5×

ROAS, 4-year average

£6.8M

Ad spend, this account

#1

UK + US category position

Beyond the headline

20+ years in search. Clients since 2013.

Maze Living’s DTC site, scaled to £3M in year one. GH Leathers, Lime Lace (RV Astley), Baxter & Baxter, The Dodo Pad, Premier Sport Surfaces, Just Value Doors. Pura Gems, a custom Shopify ring builder.

107 × 5★

Verified reviews, since 2013

2013

Google Partner since

£2.5M+

Annual ad spend managed

10

Clients at a time, by design

What our PPC management and Google Ads work covers

What our PPC management & Google Ads work actually covers.

A proper UK Google Ads agency — or PPC agency, or pay per click agency, depending on the brief that landed in your inbox — does six things, in this order. Most managed PPC services skip steps two and three, bill for the rest, and wonder why ROAS plateaus inside six months.

01

Google Ads audit & tracking

Free Google Ads audit first. Tracking review: GA4, GTM, enhanced conversions, server-side where it earns its place. Most Google Ads management services skip this. We start here.

02

Account structure rebuild

Search, Shopping, Performance Max restructured around margin and intent. Google Ads management means actually rebuilding when the structure is wrong — not patching it monthly.

03

Bid strategy & budget allocation

Automated bidding tuned with proper conversion values, not just conversion counts. Budget moved to where margin sits. The work most PPC management UK firms claim to do, actually done.

04

Creative & copy

Responsive Search Ads tested properly, asset coverage on Performance Max, image and video where it earns its place. Adwords ppc management without creative work is half a service.

05

Reporting that means something

Monthly Loom walkthrough, dashboard you can read. Not a 40-slide PDF nobody opens. Google ads ppc agency reporting should answer "what changed and why" in five minutes.

06

Direct access to the operator

WhatsApp, email, phone — one person, direct. The thing every PPC agency UK promises in the pitch and few deliver after week three.

How a PPC engagement starts

Free PPC audit first. Decide after.

01

Free Google Ads / PPC audit

5-minute Loom walkthrough, or a 30-minute call — whichever fits. A proper free PPC audit from a Google Partner since 2013, no sales script. You get the findings either way, paid or free.

02

Month one is Track

Measurement rebuilt before campaigns are touched. You sign off on the data picture before any spend decisions follow.

03

By month three you read it

Campaigns rebuilt on clean data. Month to month from here. No long retainer commitments.

Who this is for
UK businesses ready to work with the Google Ads operator — or PPC specialist, same person — actually running their account, not the partner who sold it.

Shopify ecommerce £500K to £10M and UK service businesses are the two lanes. If the work is specifically Shopify, see our ecommerce PPC page. If SEO is in the brief too, we run combined SEO and PPC from one operator. Outside those lanes — enterprise teams, agencies of record, in-house performance squads — we’re not the right shape of Google Ads management company or pay per click consultancy.

Common questions

Worth asking before the call.

What does a UK Google Ads agency actually do?
A UK Google Ads agency handles tracking, account structure, campaign types (Search, Shopping, Performance Max, Demand Gen), creative, bid strategy and reporting. The good ones start with tracking — most Google Ads agencies skip it. Pricing varies, structure varies, but the deliverables should look something like the six steps above.
How is a UK Google Ads agency different from a London PPC agency?
Mostly pricing, structure, and who runs the account. London PPC agency pricing assumes a London team and London office overheads. We're Braintree-based, one operator, and the work is the same. Both can work. Different shapes for different brands.
How much does Google Ads management cost in the UK?
Management typically runs £595 to £3,000+ a month, depending on ad spend and how much of the week the account takes. Fixed quote after the call.
What if our account is too big for one person?
Above £100K/mo ad spend with multiple complex campaigns, we'll talk honestly about whether we're the right shape of Google Ads agency. Most accounts under that benefit more from one operator than three people with handoffs. Larger and a proper Google Ads management agency with teams might serve better.
Do you work with US clients too?
Yes for ecommerce. The jewellery flagship ran a dedicated US site. PPC services UK and US both fit the methodology for ecommerce. Service businesses we keep UK-only.
What's the engagement length for Google Ads management?
Three months to get to the point where the numbers move and you can read them. Month to month from there. No long retainer commitments. PPC agency UK contracts at twelve months are usually about agency cash flow, not client benefit.
What about Performance Max, Demand Gen, all the new Google Ads stuff?
Yes, where they earn their place. We don't chase every new Google Ads launch — most fail or shift inside twelve months. We use them when they fit the account, not because Google says so.
Why not just hire someone in-house instead of a Google Ads agency?
For some brands that's the right move. A senior in-house Google Ads manager costs £55–£75K base in the UK plus on-costs. We tend to be cheaper than a senior hire and faster than building the team. Once you're large enough to justify a full performance team, you probably don't need us — or any Google Ads agency UK.
Are you a PPC company UK-wide or just Essex?
UK-wide for service businesses, UK + US for ecommerce. Office is in Braintree, Essex; PPC delivered remotely. We're a Google Ads company UK service businesses and ecommerce brands hire to skip the agency layer — not a Google Ads marketing agency with a London address and London prices. See our Essex page if you happen to be local.
Pay per click PPC services — what's actually in scope?
Paid search (Google Search ads), Google Shopping, Performance Max, Demand Gen where it earns its place. We don't do Bing PPC, Meta, TikTok or LinkedIn ads — pay per click PPC services here means Google paid only. Other Google AdWords management companies cover the wider stack — we deliberately don't.
How is your service different from a Google Ads services agency model?
Most Google Ads services agencies run a tiered structure — partner pitch, account manager, executor below. Here it's one person across all three roles. Managed PPC services this way are cheaper for the client and more direct, but only work below a certain scale (typically under £100K/mo ad spend). Above that, a proper Google Ads agency with a team probably serves better.
Do you do Google Shopping or just regular Google Ads?
Both. Google Shopping is where most ecommerce revenue lives now. See our dedicated Google Shopping agency page.

Free Google Ads audit.

Real findings on your Google Ads account from a UK operator who’s been a Google Partner since 2013.

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