Google Shopping agency · margin-aware

Google Shopping agency
built around margin, not bestseller status.

Google Shopping management, Google Shopping ads, Performance Max. Done properly.

We’re a Google Shopping agency working with Shopify brands across the UK and US. Most Google Shopping management is a Performance Max default and a hope it works. We rebuild the product feed around margin, fix Merchant Center properly, and let the algorithm optimise on something real.

Get a free Google Ads audit → 5-minute Loom walkthrough or 30-minute call. No sales script.
Where Google Shopping management goes wrong

Performance Max is a black box. Most Google Shopping agencies treat it like one.

The product feed is the only lever you really control in Google Shopping. If it’s structured around SKU bestsellers instead of margin, the algorithm scales the wrong products. Spend goes up, ROAS looks fine, contribution stays flat.

Most Google Shopping management companies treat the feed as set-and-forget. Shopify’s default Merchant Center feed, no custom labels, no margin signal, no product attribute work. The algorithm has nothing to optimise toward.

Whether you’re shopping for a Google Shopping management agency, a Google Shopping specialist, or a Google Shopping campaign management partner — the question is the same: who’s actually doing the feed work, not just running the ads?

The method

Track. Fix. Scale.

Same three steps every account. We do them in that order because everything else depends on it.

Track.

GA4 reconfigured properly. GTM cleaned up. Enhanced conversions firing where they should. Shopify revenue and Google Ads revenue reconciling within a sensible margin.

By the end of this, the owner can read the dashboard and trust the numbers.

Fix.

Campaigns restructured around what actually makes you money — not the products with the most clicks. Shopping and Performance Max feeds rebuilt around margin. Search rebuilt around buying intent.

Where tracking was already solid and bidding is mature, we optimise instead of resetting. Rare, but it happens.

Scale.

Three to five months in, patterns become visible enough to act on. Paid scales where the margin sits. CRO earns its place — checkout, product pages, navigation.

The SEO conversation starts around the same time. By then it’s funded by revenue and there’s a real case for it.

The flagship work

From launch to £35M. UK first, then US.

An anonymous UK jewellery brand on Shopify. UK launch first, then a dedicated US site. Acquired and wound down.

Same operator, same methodology, two markets. Tracking solid, paid firing, SEO compounding underneath — hand-built authority links, low volume, high quality, replicated cleanly across both.

Ranked #1 UK and #1 US for moissanite engagement ring keywords. Up against Charles & Colvard, who hold the original moissanite patent.

£35M

Revenue generated

4.5×

ROAS, 4-year average

£6.8M

Ad spend, this account

#1

UK + US category position

Beyond the headline

20+ years in search. Clients since 2013.

The jewellery flagship ran on Google Shopping. Pura Gems, a custom Shopify ring builder on the same Google Shopping ads playbook. Maze Living scaled DTC to £3M in year one, Google Shopping-led. GH Leathers, Lime Lace (RV Astley), Baxter & Baxter, The Dodo Pad. All Google Shopping-first.

107 × 5★

Verified reviews, since 2013

2013

Google Partner since

£2.5M+

Annual ad spend managed

10

Clients at a time, by design

How an engagement starts

Audit first. Decide after.

01

Free Google Ads audit

5-minute Loom walkthrough, or a 30-minute call. No sales script. You get the findings either way, paid or free.

02

Month one is Track

Measurement rebuilt before campaigns are touched. You sign off on the data picture before any spend decisions follow.

03

By month three you read it

Campaigns rebuilt on clean data. Month to month from here. No long retainer commitments.

Who this is for
Shopify brands with a real product feed and real margin per SKU, looking for a Google Shopping agency that actually does the feed work.

If your catalogue is small enough to manage on Search alone, Google Shopping isn’t the right fit yet. If you’re running 500+ SKUs with thin margin signal in the feed, this is exactly the work a Google Shopping management company should be doing.

Common questions

Worth asking before the call.

What does a Google Shopping agency actually do?
A Google Shopping agency manages your Google Shopping campaigns, Performance Max, product feed and Merchant Center account end to end. The good ones start with the feed — making sure your products are structured around margin, not just SKU bestseller status — then layer campaign structure on top. Most Google Shopping management companies skip the feed work and wonder why automation isn't paying back.
Standard Google Shopping ads or Performance Max?
Both, in the right balance. Performance Max is fine when the feed and signals support it. When they don't, it burns budget. A proper Google Shopping management service audits which one your account actually needs before forcing a structure on it. Sometimes both run in parallel with different roles.
What about Google Merchant Center suspensions?
Common. Usually a feed compliance issue — disapproved products, mismatched pricing, policy flags. Any decent Google Shopping agency resolves them as part of the Track phase, before any campaign rebuild. We do the GMC work as a matter of course.
How much does Google Shopping management cost?
Management typically runs £595 to £3,000+ a month, depending on ad spend and how much of the week the account takes. Fixed quote after the call.
Do you use feed management tools like DataFeedWatch or Channable?
Where it earns its place. Often the Shopify-native feed plus a few custom labels is enough. Adding another tool layer only matters when complexity demands it. A good Google Shopping specialist uses tools to make work faster, not to bill for a software fee.
How is a Google Shopping agency different from a generic Google Ads agency?
Google Shopping is the dominant channel for most Shopify brands now — but most generic agencies treat it as one tactic among many. A specialist Google Shopping management agency focuses on it because that's where the money is. Different tools, different mindset, different deliverables.
Who actually runs the Google Shopping account?
David does. One operator, direct line. No account-manager handoffs.

Free Google Shopping audit.

Feed health, Merchant Center status, Performance Max inputs, account structure. Real findings, no sales script.

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