Ecommerce PPC agency · tracking-first

Ecommerce PPC agency
for Shopify brands doing £500K to £10M.

Ecommerce PPC management built around margin, not click volume. UK and US.

We’re an ecommerce PPC agency working with owner-operated Shopify brands across the UK and US. Most ecommerce PPC services skip tracking. We start there — because nine out of ten accounts we audit are built on broken data. Until you can trust the numbers, no ecommerce PPC management decision built on top is worth much.

Get a free Google Ads audit → 5-minute Loom walkthrough or 30-minute call. No sales script.
Why ecommerce PPC services usually disappoint

Your dashboard says ROAS is fine. Your bank account disagrees.

Most ecommerce PPC accounts are built on broken data. The numbers in Google Ads look reasonable, conversions are firing — but when you reconcile against Shopify, something doesn’t add up. Revenue is double-counted. A key event isn’t firing. The agency that set it up never went back to check.

Nine out of ten ecommerce PPC accounts we audit have broken tracking. It’s not a positioning claim. It’s just what’s true.

Whether you’re looking for an ecommerce PPC agency, an ecommerce PPC consultant, or an ecommerce PPC management partner — the order of operations is the same. Track, fix, scale, in that order.

The method

Track. Fix. Scale.

Same three steps every account. We do them in that order because everything else depends on it.

Track.

GA4 reconfigured properly. GTM cleaned up. Enhanced conversions firing where they should. Shopify revenue and Google Ads revenue reconciling within a sensible margin.

By the end of this, the owner can read the dashboard and trust the numbers.

Fix.

Campaigns restructured around what actually makes you money — not the products with the most clicks. Shopping and Performance Max feeds rebuilt around margin. Search rebuilt around buying intent.

Where tracking was already solid and bidding is mature, we optimise instead of resetting. Rare, but it happens.

Scale.

Three to five months in, patterns become visible enough to act on. Paid scales where the margin sits. CRO earns its place — checkout, product pages, navigation.

The SEO conversation starts around the same time. By then it’s funded by revenue and there’s a real case for it.

The flagship work

From launch to £35M. UK first, then US.

An anonymous UK jewellery brand on Shopify. UK launch first, then a dedicated US site. Acquired and wound down.

Same operator, same methodology, two markets. Tracking solid, paid firing, SEO compounding underneath — hand-built authority links, low volume, high quality, replicated cleanly across both.

Ranked #1 UK and #1 US for moissanite engagement ring keywords. Up against Charles & Colvard, who hold the original moissanite patent.

£35M

Revenue generated

4.5×

ROAS, 4-year average

£6.8M

Ad spend, this account

#1

UK + US category position

Beyond the headline

20+ years in search. Clients since 2013.

20+ years in search, ecommerce PPC clients since 2013. Maze Living scaled DTC to £3M in year one. GH Leathers, Lime Lace (RV Astley), Baxter & Baxter, The Dodo Pad, Premier Sport Surfaces, Just Value Doors. Pura Gems, a custom Shopify ring builder on the same ecommerce PPC methodology. The anonymous jewellery flagship: £35M in revenue on this playbook.

107 × 5★

Verified reviews, since 2013

2013

Google Partner since

£2.5M+

Annual ad spend managed

10

Clients at a time, by design

How an engagement starts

Audit first. Decide after.

01

Free Google Ads audit

5-minute Loom walkthrough, or a 30-minute call. No sales script. You get the findings either way, paid or free.

02

Month one is Track

Measurement rebuilt before campaigns are touched. You sign off on the data picture before any spend decisions follow.

03

By month three you read it

Campaigns rebuilt on clean data. Month to month from here. No long retainer commitments.

Who this is for
Owner-operated Shopify brands doing £500K to £10M, looking for an ecommerce PPC agency or ecommerce PPC consultant they can talk to directly — not a marketing committee.

If you’ve got an in-house performance team of five and an agency of record, this isn’t the right ecommerce PPC company for you. We work directly with the founder, one operator to one operator. UK or US.

Common questions

Worth asking before the call.

What does an ecommerce PPC agency actually do?
An ecommerce PPC agency manages your paid search, Google Shopping and Performance Max campaigns to drive profitable revenue from your ecommerce site. The good ones start with tracking — making sure the numbers you see in Google Ads match the numbers in Shopify — before touching campaign structure. Then they restructure campaigns around margin, not click volume. Most ecommerce PPC services skip the tracking step. We don't.
How is an ecommerce PPC agency different from a generic PPC agency?
Ecommerce PPC is its own discipline. Product feeds, Shopping campaigns, Performance Max with merchant data, dynamic remarketing, GA4 enhanced ecommerce, Shopify-specific tracking quirks — none of that comes up on a B2B enquiry-led account. A generic PPC agency will treat your ecommerce account like any other. An ecommerce PPC company specialises in the channel where most Shopify revenue actually lives.
What does ecommerce PPC management cost?
It depends on ad spend and complexity. Ecommerce PPC management typically runs on a percentage of ad spend or a flat monthly fee, sometimes both. We don't post a public price because the work scales with the account. Free audit first, then we quote against what we find. No long retainer commitments — month to month after an initial three months.
What if our ecommerce PPC tracking is already solid?
Rare, but if it is, we skip to Fix and optimise on top of what's already working. Nine out of ten ecommerce PPC audits start with tracking. We'd rather not break a learning that's mature, so we audit first before rebuilding.
Do you run Meta ads alongside ecommerce PPC?
No. Paid search, Google Shopping and Performance Max only. Meta is a different discipline and someone else does it better. If you need a single ecommerce PPC consultant and a separate Meta specialist, that's the right shape.
Is there a minimum ad spend?
Not a question we lead with. The audit comes first. If the numbers don't support an ecommerce PPC engagement, we'll say so on the call. Typically brands doing £500K+ revenue with £5K+/mo ad spend are the right shape, but it's not a hard rule.
How long is the engagement?
No long retainer commitments. Month to month after the first three. The first three are how long it takes to get tracking clean, ecommerce PPC campaigns rebuilt, and patterns visible enough to act on.
Who actually runs the ecommerce PPC account?
David does. One operator, direct line. No account-manager handoffs, no junior buying media on your account while you talk to someone else about reports. Same person across the ecommerce PPC audit, media buying and monthly call.
UK or US — does it matter?
Either. The jewellery case ran ecommerce PPC across both markets — UK first, then a dedicated US site. Used to the both-markets pattern.

Start with a free ecommerce PPC audit.

Real findings on your ecommerce PPC tracking, campaigns and feed. No sales script.

Get a free Google Ads audit → Or email me directly →