Ecommerce SEO agency · UK + US

Ecommerce SEO agency
for Shopify brands — paired with paid by design.

Ecommerce SEO services that compound, while paid pays the bills now.

We’re an ecommerce SEO agency working with Shopify brands across the UK and US. Whether you’ve searched for an ecommerce SEO agency, ecommerce SEO services, an ecommerce SEO expert, an ecommerce SEO consultant, ecommerce website SEO help or e commerce SEO services (with or without the space) — same firm. Most ecommerce SEO companies sell SEO as the first move. We don’t. Ecommerce SEO comes in three to five months in, once paid is firing and there’s revenue to fund it. By then ecommerce SEO services earn their place — and stay.

Get a free Google Ads audit → 5-minute Loom walkthrough or 30-minute call. No sales script.
Why ecommerce SEO-first usually fails

Ecommerce SEO-first sounds responsible. It usually isn’t.

Twelve-month timeline, monthly retainer running the whole way, and the return often isn’t there — especially for brands under £2M. The ecommerce SEO agency gets paid, the founder waits. By month nine the patience is gone and so is the trust.

We start with paid because it shows results in a month. Once revenue is moving and the data picture is right, ecommerce SEO services have somewhere to point — and we know which products and which queries actually convert. The jewellery case ranked #1 UK and #1 US for moissanite engagement ring terms. Hand-built ecommerce link building, replicated cleanly across both markets.

Whether you’re looking for an ecommerce SEO agency, an ecommerce SEO consultant, or an ecommerce SEO company — the order of operations matters. Paid first, ecommerce SEO compounding underneath.

The method

Track. Fix. Scale.

Same three steps every account. We do them in that order because everything else depends on it.

Track.

GA4 organic traffic and conversion attribution working properly. Search Console verified and integrated. Shopify revenue reconciling against organic sessions. By the end of Track, you can see which queries and pages actually drive sales — the foundation any serious ecommerce SEO consultant needs before touching content or links.

Fix.

Technical ecommerce search engine optimisation first — site speed, indexation, canonicals on collections, JSON-LD product schema, the things Shopify themes get partially right. Content gaps identified against actual buyer intent. Then ecommerce link building starts — hand-built, low volume, high quality. Replicable across markets if you’re scaling internationally.

Scale.

Months three onward is where ecommerce SEO starts paying back what paid is funding. Content cadence steady, ecommerce link building compounding, technical health monitored. Paid stays as the cash-flow engine while organic builds underneath. An ecommerce SEO audit at this point usually shows the gains being made on the brand-plus-product queries first, then expanding.

The flagship work

From launch to £35M. UK first, then US.

An anonymous UK jewellery brand on Shopify. UK launch first, then a dedicated US site. Acquired and wound down.

Same operator, same methodology, two markets. Tracking solid, paid firing, SEO compounding underneath — hand-built authority links, low volume, high quality, replicated cleanly across both.

Ranked #1 UK and #1 US for moissanite engagement ring keywords. Up against Charles & Colvard, who hold the original moissanite patent.

£35M

Revenue generated

4.5×

ROAS, 4-year average

£6.8M

Ad spend, this account

#1

UK + US category position

Beyond the headline

20+ years in search. Clients since 2013.

The jewellery flagship is the ecommerce SEO story as much as the paid one — #1 UK and #1 US for moissanite engagement ring terms, organic + paid together. Pura Gems. GH Leathers, Lime Lace (RV Astley), Baxter & Baxter — multi-year ecommerce SEO services + paid clients. Career-side: David was head of SEO at a UK agency before founding ProfitableSites in 2013.

107 × 5★

Verified reviews, since 2013

2013

Google Partner since

£2.5M+

Annual ad spend managed

10

Clients at a time, by design

How an engagement starts

Audit first. Decide after.

01

Free Google Ads audit

5-minute Loom walkthrough, or a 30-minute call. No sales script. You get the findings either way, paid or free.

02

Month one is Track

Measurement rebuilt before campaigns are touched. You sign off on the data picture before any spend decisions follow.

03

By month three you read it

Campaigns rebuilt on clean data. Month to month from here. No long retainer commitments.

Who this is for
Shopify brands ready to fund ecommerce SEO out of paid revenue, not out of hope. UK or US.

If you want ecommerce SEO as your first and only move, this isn’t the right ecommerce SEO firm. We pair ecommerce SEO with paid by design. The pairing is the methodology.

Common questions

Worth asking before the call.

What does an ecommerce SEO agency actually do?
An ecommerce SEO agency handles three things: technical SEO for ecommerce sites (product schema, collection canonicals, site speed, indexation), content for actual buyer queries (not vanity-volume keywords), and ecommerce link building. The good ones do all three properly. Most ecommerce SEO services skip the technical work and bill for content nobody asked for.
How is ecommerce SEO different from regular SEO?
Ecommerce SEO has its own technical demands — product schema, variant handling, collection-level canonicals, structured data for rich results, faceted navigation control. None of that comes up on a regular content-site SEO project. An ecommerce SEO specialist (or seo ecommerce agency, depending on which way round you ask the search) works the platform (usually Shopify, sometimes WooCommerce or Magento) at a technical level a generalist won't. Ecommerce search engine optimization — or optimisation, with the UK spelling — sits in its own discipline.
Are you an ecommerce SEO agency UK businesses can rely on?
Yes — primarily an ecommerce SEO agency UK ecommerce brands hire, with US clients too. The methodology travels — ecommerce SEO services UK and US are the same work. Local context shifts: more emphasis on JSON-LD for US (where Google's rich results are more aggressive), more emphasis on PageSpeed for UK (where mobile coverage varies more).
How long until ecommerce SEO actually moves the needle?
Three to five months in, you'll see organic sessions and queries trending. Six to twelve months for compounding revenue. Realistic, not optimistic — anyone promising three-month rankings on competitive ecommerce SEO terms is selling something else.
How much do ecommerce SEO services cost?
Ecommerce SEO services are priced by application here — the work varies too much across catalogue size, platform complexity and competitive position to package cleanly. Free audit first, then we quote against what we find. Ecommerce SEO packages elsewhere typically run £1,500–£5,000/mo for serious work.
What about AI search and AEO for ecommerce?
Real and relevant. Strong technical ecommerce SEO and clean structured data feed AI overviews the same way they feed traditional search. We don't sell AEO as a separate service — it's an output of doing the ecommerce SEO work properly.
How do you build links for ecommerce sites?
Hand-built ecommerce link building — low volume, high quality. Real outreach, real relationships, content that earns mentions. No PBNs, no link farms, no scaled spam. The jewellery case ran on this ecommerce link building methodology against Charles & Colvard.
Will ecommerce SEO work on my Shopify theme?
Most Shopify themes get 70% of technical ecommerce SEO right by default. The other 30% — proper canonicals on collections, structured data on products, real metadata logic, redirect chains from theme migrations — is where the work earns its keep. See also our Shopify SEO agency page.
Can we just do ecommerce SEO without paid?
You can, but we'll push back. 20+ years in search tells us paid funds the patience SEO needs. See SEO and PPC agency for the combined approach.

Free ecommerce SEO audit.

Technical ecommerce SEO health, content gaps, link profile, schema. Real findings, no sales script.

Get a free Google Ads audit → Or email me directly →