Shopify SEO agency · Shopify SEO services

Shopify SEO agency
that ranks and converts what it ranks for.

Shopify SEO services and Shopify SEO optimisation for £500K–£10M brands.

We’re a Shopify SEO agency working with owner-operated brands across the UK and US. Most Shopify SEO services are theme-default settings, a Yoast clone, and a monthly keyword report nobody reads. We do the technical Shopify SEO work themes don’t handle, then build authority from the SEO ground up.

Get a free Google Ads audit → 5-minute Loom walkthrough or 30-minute call. No sales script.
Why Shopify SEO services usually disappoint

Shopify is great at being a store. Middling at being a search engine’s dream.

Default Shopify themes ship with some SEO basics right — title tags, sitemaps, basic schema. They get a lot wrong too — collection canonicals that confuse Google, product variants creating duplicate content, structured data missing the fields that drive rich results. Apps layered on apps often make Shopify SEO worse, not better.

Most Shopify SEO companies tackle this by installing more apps. A proper Shopify SEO expert does the technical work properly — sometimes through apps, sometimes by editing theme code, sometimes by talking to Shopify-Plus-level partners on the dev side.

Whether you’re looking for a Shopify SEO agency, Shopify SEO services, a Shopify SEO consultant or just a Shopify SEO expert — the work is the same. 20+ years in search behind the methodology.

The method

Track. Fix. Scale.

Same three steps every account. We do them in that order because everything else depends on it.

Track.

GA4 reconfigured properly. GTM cleaned up. Enhanced conversions firing where they should. Shopify revenue and Google Ads revenue reconciling within a sensible margin.

By the end of this, the owner can read the dashboard and trust the numbers.

Fix.

Campaigns restructured around what actually makes you money — not the products with the most clicks. Shopping and Performance Max feeds rebuilt around margin. Search rebuilt around buying intent.

Where tracking was already solid and bidding is mature, we optimise instead of resetting. Rare, but it happens.

Scale.

Three to five months in, patterns become visible enough to act on. Paid scales where the margin sits. CRO earns its place — checkout, product pages, navigation.

The SEO conversation starts around the same time. By then it’s funded by revenue and there’s a real case for it.

The flagship work

From launch to £35M. UK first, then US.

An anonymous UK jewellery brand on Shopify. UK launch first, then a dedicated US site. Acquired and wound down.

Same operator, same methodology, two markets. Tracking solid, paid firing, SEO compounding underneath — hand-built authority links, low volume, high quality, replicated cleanly across both.

Ranked #1 UK and #1 US for moissanite engagement ring keywords. Up against Charles & Colvard, who hold the original moissanite patent.

£35M

Revenue generated

4.5×

ROAS, 4-year average

£6.8M

Ad spend, this account

#1

UK + US category position

Beyond the headline

20+ years in search. Clients since 2013.

Shopify-native clients: Pura Gems (custom ring builder), Maze Living (£3M year one, full Shopify SEO services), the anonymous jewellery flagship (£35M revenue, two Shopify stores). GH Leathers, Lime Lace (RV Astley), Baxter & Baxter — all Shopify SEO clients. 20+ years in search, specialising in this stack as a Shopify SEO company.

107 × 5★

Verified reviews, since 2013

2013

Google Partner since

£2.5M+

Annual ad spend managed

10

Clients at a time, by design

How an engagement starts

Audit first. Decide after.

01

Free Google Ads audit

5-minute Loom walkthrough, or a 30-minute call. No sales script. You get the findings either way, paid or free.

02

Month one is Track

Measurement rebuilt before campaigns are touched. You sign off on the data picture before any spend decisions follow.

03

By month three you read it

Campaigns rebuilt on clean data. Month to month from here. No long retainer commitments.

Who this is for
Shopify brands £500K to £10M with a real product catalogue, looking for a Shopify SEO consultant who knows the platform at a technical level.

If you’re below £500K, paid is almost always the better first move and Shopify SEO can wait. If you’re on WooCommerce or Magento, the technical methodology still applies but the platform-specific Shopify SEO work changes — we still help, just framed differently.

Common questions

Worth asking before the call.

What does a Shopify SEO agency actually do?
A Shopify SEO agency handles three things: technical Shopify SEO (theme code, schema, collection canonicals, variant handling), content for actual buyer queries on Shopify, and ecommerce link building. The good ones know Shopify at a technical level. Most Shopify SEO services come from generalist SEO agencies and miss the platform-specific work.
How is Shopify SEO different from regular ecommerce SEO?
Shopify has its own quirks — default canonical handling on collections, product variant URLs, theme-controlled schema, app bloat affecting speed. A Shopify SEO expert handles those at the platform level. See also our ecommerce SEO agency page for the broader methodology.
Do you edit Shopify theme code or just use apps?
Both, where each one earns its place. Apps for repeatable functionality. Theme code edits where apps are overkill or add bloat. We work with theme dev partners for anything custom that needs proper engineering. A Shopify SEO consultant who only uses apps is half a service.
What about Shopify SEO apps — Smart SEO, Yoast for Shopify, etc?
Some are useful, most are overkill. We audit what's installed and prune aggressively. App bloat is one of the most common Shopify SEO speed killers. Yoast SEO Shopify is a popular option but not always the right call — depends on the theme and what's already in place.
How does Shopify handle structured data for SEO?
Partially. Product schema ships by default. Review schema, FAQ schema, breadcrumb schema, collection schema — usually missing or wrong. Any decent Shopify SEO services partner adds them properly via theme edits or app where appropriate.
How much does a Shopify SEO agency cost?
Shopify SEO is priced by application here — varies too much across catalogue size, competitive position and platform complexity to package cleanly. Free audit first, then we quote. Comparable Shopify SEO services elsewhere run £1,500–£5,000/mo for serious work.
Will Shopify SEO replace my paid spend?
No. Shopify SEO compounds underneath paid. The two pair. We pair them on every account — see SEO and PPC agency.
What if we're on Shopify Plus?
Same Shopify SEO methodology, more options on the dev side. Plus accounts can edit checkout, run scripts, access wider theme functionality — more we can do, not less.
Best Shopify SEO agency — what would you say if asked?
We wouldn't use that line. 'Best' is a marketing word, not a fact. The right Shopify SEO agency for you depends on your stage, budget, catalogue size, and who you want to talk to directly. We're a strong fit for owner-operated £500K–£10M brands. Above or below that, other Shopify SEO companies might be the better shape.

Free Shopify SEO audit.

Technical Shopify SEO health, theme issues, app bloat, schema, content gaps. Real findings.

Get a free Google Ads audit → Or email me directly →